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Modern Rustic

Laid-back and cosy. Rooms full of soul and warmth.

The floors have a rustic charm with their wide, rough floorboards and muted colours.

There is plenty of space for everyone here, because this is where it's good to be.

Rustic floors have a lived in appearance with lively patterns.

This creates a cozy warm atmosphere.

They come in a wide range of colours, from the lighter "shabby" white to the darker antique look.

The surface should preferably be oiled, to accentuate the warmth of the wood.

To see floors within this range click here.

Alternatively you can also read more about by clicking either: Pure NordicUrban Contrast or Classic Elegance.


A Modern Celebration of the Past

Your present celebrates your past.

We see it in your home, where every little thing tells a story.

A well-used baking bowl in a beautifully shaped ceramic, a flowing curtain in front of a small-paned window, and a solid kitchen table to gather your friends around.

Modern Rustic reflects that you appreciate what has been, but also what's coming next.

The main features originate from the notion of a cosy, relaxed lifestyle in rural surroundings, put into the context of modern daily life.

To see floors within this range click here.

Alternatively you can also read more about by clicking either: Pure NordicUrban Contrast or Classic Elegance.


Historical Origins

Modern Rustic has a long history, and traces its origins from Swedish Gustavian style and French femenine shapes from the 1700s.

The style is however constantly evolving, and after a flirt with faded florals and religious motifs in the 1980s and 1990s, the style is now permeated by industrial and ethnic elements.

This creates interesting meetings between nostalgia and modern life. 

To see floors within this range click here.

Alternatively you can also read more about by clicking either: Pure NordicUrban Contrast or Classic Elegance.


Authentic Ambience with Lasting Value

At the heart of th Modern Rustic style lie beautifully crafted objects with a sense of lasting value and authenticity.

The ambience is inviting and comfortable, creating the space for a slower lifestyle.

To see floors within this range click here.

Alternatively you can also read more about by clicking either: Pure NordicUrban Contrast or Classic Elegance.


Rough Wood, Linen and Ceramics

Choose hardwood floors with rough surfaces and cracks and knots to get that Modern Rustic look.

They should look like they withstand tough treatment, from toy building bricks to furry paws and heavy boots.

The floors look part of a life gone by and of a life to come.

The textiles are nature-based, such as cotton and linen, while the furniture and rugs are plaited or woven.

The colour scale is neutral with features in warm tones.

Ceramics feature in the kitchen, alongside metal and steel.

Modern Rustic provides a breathing space in a rapidly changing world , and keeps us in touch with our past without being overly sentimental.

To see floors within this range click here.

Alternatively you can also read more about by clicking either: Pure NordicUrban Contrast or Classic Elegance.